Some of the more straightforward examples Cialdini summons cover things like limited offers, ‘for one time only’ sales and ‘once in a lifetime’ opportunities.
In essence, the rarer an object or experience is, the more desirable it becomes. Interestingly (and more pertinent to the topic at hand), the US professor employs William Shakespeare’s ubiquitous tale of Romeo and Juliet to bolster his Scarcity Principle.
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